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Japanese manufacturers are highly valued and well-known in Europe and the UK. However, the EU is not a single market—it consists of 27 countries, each with its own regulations, consumer habits, communication standards, and even legal interpretations of products.

When Japanese companies consider entering the European market, many initially think of the EU as one large, unified space. After all, it has a common currency (Euro), a shared trade framework, and joint regulations in many sectors.